TAILIEUCHUNG - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 9 - Kathryn Rentz, Paula Lentz

Lecture Lesikar's business communication: Connecting in a digital world (13/e) - Chapter 9: Making your case with persuasive messages and proposals. This chapter presents the following content: Advice about persuasion, persuasive requests, ethical concerns, sales messages, proposals. | Chapter 9 Making Your Case with Persuasive Messages and Proposals © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Chapter Overview Advice about persuasion Persuasive requests Ethical concerns Sales messages Proposals Advice About Persuasion (1 of 5) Know your readers. Choose and develop targeted reader benefits. Make good use of persuasive appeals. Make it easy for readers to comply. Know Your Readers (2 of 5) Especially important with persuasion Can use formally gathered information (marketing reports, surveys, focus groups) Can gather information informally (study customer notes, talk with service personnel and other employees, look at other messages that have succeeded) Choose Winning Reader Benefits (3 of 5) These can be Tangible Intangible

• PR - Truyền thông
• Business communication
• Business messages
• Fundamentals of report writing
• Persuasive requests
• Ethical concerns
• Sales messages
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture