TAILIEUCHUNG - Lecture Business communication (2/e): Chapter 2 - Flatley, Rentz, Lentz

Chapter 2 - Understanding the writing process and the main forms of business messages. After studying this chapter, you should be able to: Describe the writing process and effective writing strategies, describe the current usage of the business letter, describe the purpose and forms of memorandums, understand the appropriate use of email,. | McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. “As people move up, they write more critical documents.” two Understanding the Writing Process and the Main Forms of Business Messages The Writing Process: The Three Main Stages Letters The oldest form of business messages Usually for external readers Usually relatively formal Has standardized components/forms Memorandums (Memos) Usually for internal communication Fast being replaced by email Typically have a distinctive form: Date, To, From Subject Sometimes Department, Territory, Store Number, Copies to Structure of Email (1 of 3) Standardized elements To Cc Bcc Subject Attachments Message Structure of Email (2 of 3) The beginning Name of recipient (first name if acquainted) Generic greeting sometimes used (“Greetings”) Letter salutations rarely used Purpose, company sometimes useful Structure of Email (3 of 3) Message organization As a general rule, most important .

• Quản trị kinh doanh
• Business communication
• Lecture Business communication
• Communication skills
• Business communication process
• Business messages
• Writing process
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture