TAILIEUCHUNG - Lecture Business communication (2/e): Chapter 3 - Flatley, Rentz, Lentz

Chapter 3 - Using visuals in written and oral communication. After studying this chapter, you should be able to: Describe the process for effective visual communication: planning, gathering and collecting, analyzing and organizing, choosing a form, placing and interpreting, and evaluating; choose the appropriate type of visual for the communication task; construct text-based visuals such as tables, pull quotes, flowcharts, and process charts;. | three Using Visuals in Written and Oral Communication Understanding the Visual Communication Process Planning Gathering and Collecting Analyzing and Organizing Choosing a Form Placing and Interpreting Evaluating Planning Clarify complex or difficult information Illustrate relations Reveal trends, patterns, and outliers Emphasize facts Add coherence Overview and summarize data Provide and keep interest Enhance appearance Gathering and Collecting Mine data you or your company has already collected Gather new data – internally or externally Analyzing and Organizing Analyze the data to gain a clear understanding of what you have Organize the data to convey your message clearly to your reader Choosing a Form Select visuals to convey meaning quickly, easily, and completely. Review content for ways visuals help communicate it. Consider context of the audience that will use it and let the words you use to describe the information to complement the visual. Source: .

• Quản trị kinh doanh
• Business communication
• Lecture Business communication
• Communication skills
• Business communication process
• Oral communication
• Text based visuals
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Communication networks
• Business writing design
• Writing process
• Business writing style
• Business messages
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture