TAILIEUCHUNG - The Transcending Power of Goods Imaginative Value in the Economy

Another service is the grading of products by recognized standards of quality. Grading helps farmers get fair prices for their products. It also permits commercial buyers to make purchases of such products as milk, butter, eggs, and meat on a basis of quality and price. Wholesaling and retailing, two essential services, are performed on the widest scale possible. They reach every community. Wholesale assembly and distribution particularly is a key activity in the whole marketing system, since the wholesale market represents the focal point in the flow of goods from producer to consumer. . | MAX-PLANCK-INSTITUT FUR GESELLSCHAFTSFORSCHUNG MAX PLANCK INSTITUTE FOR THE STUDY OF SOCIETIES MPIfG Discussion Paper 10 4 The Transcending Power of Goods Imaginative Value in the Economy Jens Beckert MPIfG Discussion Paper Jens Beckert The Transcending Power of Goods Imaginative Value in the Economy MPIfG Discussion Paper 10 4 Max-Planck-Institut fur Gesellschaftsforschung Koln Max Planck Institute for the Study of Societies Cologne April 2010 MPIfG Discussion Paper ISSN 0944-2073 Print ISSN 1864-4325 Internet 2010 by the author s Jens Beckert is Director at the Max Planck Institute for the Study of Societies Cologne. beckert@ MPIfG Discussion Papers are refereed scholarly papers of the kind that are publishable in a peer-reviewed disciplinary journal. Their objective is to contribute to the cumulative improvement of theoretical knowledge. The papers can be ordered from the institute for a small fee hard copies or downloaded free of charge PDF . Downloads Go to Publications Discussion Papers Max-Planck-Institut fur Gesellschaftsforschung Max Planck Institute for the Study of Societies Paulstr. 3 50676 Cologne Germany Tel. 49 221 2767-0 Fax 49 221 2767-555 info@ Abstract What do we value For markets to operate and for economies to grow producers must attract purchasers to the products they offer. In advanced capitalist economies market saturation and decline of demand are constant threats to markets. But how do we understand why actors desire the things whose value they reveal in the purchase In this article I distinguish between three types of value Physical value positional value and imaginative value. Based on Durkheim s sociology of religion I argue that imaginative value emerges from the imaginative connections made between goods and socially rooted values as well as the aesthetic ideals held by the purchaser. The article explores how the connection between objects and their symbolic meaning is created and maintained .

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