TAILIEUCHUNG - CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

Customer Satisfaction research is one of the fastest growing segments of the marketing field. Marketing and management sciences, nowadays, are focusing on the coordination of all the organization’s activities in order to provide goods or services that can satisfy best specific needs of existing or potential customers. | Measuring Customer Satisfaction In The Fast Food Industry A cross-national approach dim G. Ronald Gilbert Cleopatra Veloutsou Mark . Goode and Luiz Moutinho Oral Summary International Services Marketing Ulrich Öfele Tuesday 17 January 2006 -1 - 1. Authors and outline of the text 2. Research objectives 3. Methodology and Instruments 4. Factorial Findings 5. Managerial Implications 6. Conclusion 7. Discussion 18 01 2006 -2- Ulrich Öfele 1. Authors of the text dim G. Ronald Gilbert Associate Professor Florida International University Dade Florida USA. Cleopatra Veloutsou Lecturer in Marketing at the University of Glasgow Glasgow UK. Mark . Goode Lecturer in Marketing and Market Research at Cardiff University Cardiff UK. Luiz Moutinho Foundation Chair of Marketing at the University of Glasgow Glasgow UK. 18 01 2006 -3- Ulrich .

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