TAILIEUCHUNG - 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

Trust is complicated by the lack of consistent communication techniques and expectations. As Saville-Troike (1982) noted in reference to physical interactions, differing notions of communicative competence create misunderstandings; this also applies online, although the likelihood of differing communicative expectations is greater. Messages are often misinterpreted, resulting in flame wars or otherwise unnecessary arguments. Yet, assessing a situation for communicative norms requires the ability to determine interpersonal context; online, other people are difficult to see. Just as presence is difficult to ascertain, so are the cues that people tend to embody. Context takes on a different. | 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses APRIL 2011 BY MICHAEL A. STELZNER Sponsored by SocicdMedia Examiner Copyright 2011 Social Media Examiner Letter from the author. Hello fellow marketer Social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. This is why nearly every business on the planet is exploring social media marketing initiatives. This is our third annual study. Two years ago businesses were uncertain about social media. Now it s here to stay and companies are rapidly responding to new social media opportunities. This 41-page report contains insight into how marketers are currently using social media and their future plans. If you re in charge of marketing your business you ll want to closely examine the following pages. My team turned over every rock looking for the not so obvious findings among this data-rich content. We set out to uncover the who what where when and why of social media marketing. More than 3300 of your fellow marketers provided the kind of insight you won t find elsewhere. I hope you enjoy it If you find value here please let your peers know about this report. You can find the original page for the report here http social-media-marketing-industry-report-2011 All my best Michael A. Stelzner Founder Join the discussion on Facebook at http smexaminer Copyright Statement All content 2011 by Social Media Examiner - Copyright holder is licensing this under the Creative Commons License Attribution-Noncommercial-No Derivative Works Unported http licenses by-nc-nd . This means you can post this document on your site and share it freely with your friends but not resell it or use as an incentive for action. Page 2 of 41 2011 Social Media Marketing .

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