TAILIEUCHUNG - csmjdpowerasiapacificreport-casestudy

The study, in its fourth year, examines customer satisfaction with original tires at 12 to 18 months of ownership. More than 1,500 owners of 28 different vehicle models participated in the 2004 study, which was fielded from June to August 2003. | Contact Mohit Arora 65 6733-8980 . Power Asia Pacific Reports MRF Ranks Highest in India Original Tire Customer Satisfaction Study FOR IMMEDIATE RELEASE April 20 2004 SINGAPORE MRF ranks highest in customer satisfaction for the third consecutive year1 in the . Power Asia Pacific 2004 India Original Tire Customer Satisfaction StudySM released today. The study in its fourth year examines customer satisfaction with original tires at 12 to 18 months of ownership. More than 1 500 owners of 28 different vehicle models participated in the 2004 study which was fielded from June to August 2003. A new model of customer satisfaction measurement was deployed for 2004. Overall tire performance is assessed on 20 attributes grouped into five pre-defined factors ride handling traction durability and appearance. Unlike past years the study now deals only with radial tires as nearly all the new passenger vehicles sold in India are now fitted with radial tires. MRF receives the highest ratings in the study in four of the five factors determining overall satisfaction with tires appearance durability traction and handling. Bridgestone JK Tyre and Goodyear follow MRF in the rankings respectively. MRF s continued success is based on its ability to consistently deliver on those factors that are most important to its customers said Mohit Arora India country manager . Power Asia Pacific. As a result nearly one-fourth of MRF s customers rate their tires as outstanding. More than 40 percent of all new-vehicle buyers indicate that tire-related features were among 1 In 2002 and 2003 MRF tied with Bridgestone to rank highest in original tire customer satisfaction in India. Page 1 of 2 6 Battery Road 20-01 Singapore 049909 65-6733-8980 Fax 65-6733-1861 the considerations influencing the vehicle purchase decision. The study also reveals that more than one-fifth of all new-vehicle buyers choose the brand of tires on their new vehicles. These findings suggest that although

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