TAILIEUCHUNG - The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY

This chapter tells you a little more about the PR industry and discusses the difference between in-house PR and PR consultancy. If you already have a good idea about working in PR then you might want to move on to the next section which discusses whether you have the right skills. Those looking for a career in PR can take one of two main routes: by getting a job within a PR department of a company or organisation, known as in-house PR, or by finding a position in a PR consultancy. The PR consultancies in the UK range from US-owned. | The Insider s Guide to PR Chapter 1 WORKING IN A PR CONSULTANCY Kathryn Wyllie Account Executive GCI UK Geography and Foreign Business Management graduate I work in a large professional consultancy with a fun and friendly small company feel. I joined a consultancy because it gives you a variety of experience across different client accounts and sometimes different disciplines. It also gives you the opportunity to work in a large team with experienced people you can learn from. This chapter tells you a little more about the PR industry and discusses the difference between in-house PR and PR consultancy. If you already have a good idea about working in PR then you might want to move on to the next section which discusses whether you have the right skills. Those looking for a career in PR can take one of two main routes by getting a job within a PR department of a company or organisation known as in-house PR or by finding a position in a PR consultancy. The PR consultancies in the UK range from US-owned giants employing thousands of people worldwide to privately owned companies operating with only a handful of full-time staff. The buyers of PR consultancy tend to be in-house PR marketing or communications departments of other private businesses or the public sector like local authorities. PR CONSULTANCY A PROFILE If you decide to choose the consultancy route then it s worth knowing that PR companies often fall into two categories full service where a full range of PR disciplines are on offer or specialist where a consultancy might specialise in certain industries or PR disciplines like crisis management. WHAT TYPE OF WORK DO PR CONSULTANCIES DO The graph below illustrates the different PR disciplines offered by PR consultancies HOW DOES A CONSULTANCY DIFFER FROM AN IN-HOUSE PR DEPARTMENT The following points offer a useful illustration Client Contracts - A consultancy is contracted to deliver bespoke PR services to any number of companies or clients of any discipline.

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