TAILIEUCHUNG - Lecture Retailing in the 21st Century - Chapter 1: The basics of retailing

This chapter presents the following content: Explore the dynamic nature of retail, get started in the retail business, assess your “retail readiness”, focus in on your dream so you can turn it into reality, discover the values that will guide your business, develop an effective signature line, develop strategies to guide your retail decisions. | Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Retailing in the 21st Century Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved Ch. 1: The Basics of Retailing Explore the dynamic nature of retail Get started in the retail business Assess your “retail readiness” Focus in on your dream so you can turn it into reality Discover the values that will guide your business Develop an effective signature line Develop strategies to guide your retail decisions Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved This is the overview of topics at the beginning of Chapter 1. Six Basic Steps Plan your business Validate your ideas Get the financing Orchestrate your grand opening Create your routine Grow your business Copyright © 2006 by John Wiley & Sons, Inc. All rights reserved The next few chapters of the book explain how to take each of these steps, one at a time. Retail’s Lifestyle Impact PROS CONS Not much travel; can stay close to home Variable work .

• Quản trị kinh doanh
• Lecture Retailing
• Retailing in the 21st Century
• Business planning
• The retail industry
• The dynamic nature of retail
• Retail readiness
• Business structure
• The global marketplace
• Web site design
• Retailing management
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Retail mix
• Types of retailers
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies