TAILIEUCHUNG - Lecture Retailing in the 21st Century - Chapter 11: Retailing for the global marketplace

Lecture Retailing in the 21st Century - Chapter 11: Retailing for the global marketplace. This chapter presents the following content: Web site design and maintenance, selling over the internet, advertising the web site, selling internationally, importing merchandise. | Ch. 11: Retailing for the Global Marketplace Web site design and maintenance Selling over the Internet Advertising the Web site Selling internationally Importing merchandise This is the overview of topics at the beginning of Chapter 11. Necessities for a Good Web Site Careful organization Good navigation Ease of online ordering Photos – Good quality; not too many Similar look and feel as your store Security of customers’ personal information Appropriate domain name Competent Webmaster and Web host Of the items mentioned in the Chapter 11 discussion of Web site creation, these are the “must-haves.” Optional Web Site Features Video clips Shopping cart Testimonials Online catalogs Affiliate programs Advertising “New products” section Printable coupons Bulletin boards Book reviews Links Depending on the goals of your store’s Web site, you may want to include several of these features. Sources of Imported Merchandise Importers – distributors Resident sales agent – rep

• Quản trị kinh doanh
• Lecture Retailing
• Retailing in the 21st Century
• Business planning
• The retail industry
• Business structure
• The global marketplace
• Web site design
• The dynamic nature of retail
• Retail readiness
• Retailing management
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Retail mix
• Types of retailers
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies