TAILIEUCHUNG - Lecture Retailing management (6/e): Chapter 2 - Levy Weitz

Lecture Retailing management (6/e) - Chapter 2: Types of retailers. This chapter describes the different types of retailers and how retailers are using the multichannel approach to attract customers. | Chapter 2 Types of Retailers The World of Retailing Growing Diversity of Formats Increasing Industry Concentration Globalization 2-- General Trends in Retailing New Types of Retailers Increased Concentration Globalization Growth In Services Retailer Demise of Pure Electronic Retailers (Webvan, eToys, etc) Growth in Use of Multi-Channel Retailing by Traditional Retailers Increase Use of Technology to Reduce Cost, Increase Value Delivered 2-- Merchandise Offering Variety (breadth of merchandise) The number of merchandise categories Assortment (depth of merchandise) The number of items in a category (SKUs) Stockbyte/Punchstock Images Jack Star/PhotoLink/Getty Images C Squared Studios/Getty Images Royalty-Free/CORBIS Royalty-Free/CORBIS Royalty-Free/CORBIS Royalty-Free/CORBIS 2-- Variety and Assortment of Bicycles 2-- Food Retailers Mom and Pop Stores Convenience Stores Supermarkets Supercenters General Merchandise Retailers Department Stores Specialty Stores Discount Stores Category Specialists Off-Price Retailers Warehouse Clubs Types of Retailers 2-- NAICS Codes for Retailers 2-- Food Retailers Primary Shopping Format for Food Sales Growth Rates by Retail Format 2-- Globalization of Wal-Mart 2-- Characteristics of Food Retailers 2-- Limited Assortment Supermarkets Save-A-Lot’s limited assortment format means that stores carry the most frequently purchased grocery items in the most popular size and variety The company carries high quality exclusive brands – many produced by the same manufacturers of leading name brands – and an assortment of nationally branded items. This allows Save-A-Lot to offer savings of up to 40% compared to conventional grocery stores – without asking shoppers to sacrifice quality. Used by permission of Save-A-Lot 2-- Conventional Supermarket Survival Pack Emphasize Fresh Perishables Target health conscious and ethnic consumers Provide a better in-store experience Offer more private label brands

• Quản trị kinh doanh
• Retailing management
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Types of retailers
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Retail mix
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies