TAILIEUCHUNG - Lecture Business communication: Developing leaders for a networked world: Chapter 9 - Peter W. Cardon

Chapter 9 - Persuasive messages. After completing this chapter, students will be able to: Describe the relationship between credibility and persuasion, explain the AIM planning process for persuasive messages and the basic components of most persuasive messages, explain how the tone and style of persuasive messages impact their influence. | Chapter Nine Persuasive Messages McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Describe the relationship between credibility and persuasion. Explain the AIM planning process for persuasive messages and the basic components of most persuasive messages. Explain how the tone and style of persuasive messages impact their influence. Learning Objectives (cont.) Create compelling internal persuasive messages. Compose influential external persuasive messages. Construct effective mass sales messages. Evaluate persuasive messages for effectiveness and fairness. The Importance of Credibility in an Era of Mistrust and Skepticism The importance of credibility is heightened for persuasive messages If audience members question your credibility, they are unlikely to carefully consider your ideas, requests, or recommendations. Applying the AIM Planning Process to Persuasive Messages .

• Quản trị kinh doanh
• Business communication
• Networked world
• Interpersonal communication
• Business messages
• Persuasive messages
• AIM planning process
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture