TAILIEUCHUNG - BRANDS ARE BUILT IN THE CONSCIOUSNESS OF THE RECEIVER, NOT BY THE COMPANY

Generation of heating water. Cogeneration systems capture excess heat from the engine, which can be used to generate heating water that can then be utilized by local or district heating systems to cover their basic heat requirements. Peak heat demand can be covered through the combined use of a buffer and a peak boiler. Due to varying heat demands during the year, multi-engine- installations are the preferred solution for district heating systems. Steam production and drying processes. Roughly 50% of the thermal energy generated in a gas engine consists of exhaust gas heat with a temperature of approximately 400°to 500°C and can be utilized for the production of steam. The. | SUCCESS SQUARED WATCHMAN FOR THE WORLD S WOODS WHERE EVERY DROP COUNTS TECHNOLOGY FOR EVERY z zT PEOE toilet paper N MAGAZINE FROM SCAON TRENDS MARKETS AND BUSINESS N 3 2009 Australia BAGINABOX JIM CARLE IN THE HANDS OF THE CONSUMER IKEA S TREND GURU BUSINESS SCHOOL DRESSED IN PAPER PRET-A-PANTIES Contents N 3 2009 The hottest brands have uncertain futures. Today s winners can be down for the count tomorrow. BRANDS ARE BUILT INTHE BCTMSCIOUSNJESS OF THE RECEIVER NOT BY M BmCOMPANY. 04 SHAPE UP Why is everyone talking cash flow SCA s business school teases out the what s and the why s. 06 SHAPE COVER A strong brand is priceless. Shape asks some of the marketing industry s sharpest minds for the recipe for branding success. 16-20 TRENDS Bag in a box - the little package with the big success. Plus the latest in lingerie fashion as well as Ikea s trend expert on furniture trends for the fall. 21 TECHNOLOGY What makes toilet paper different and why can t you use it to dry your hands 23 PROFILE Nature is Jim Carles life at work and at home. For the UN he keeps watch over the world s forests. 30 OUTLOOK With a climate that ranges from desert-dry to floodwater wet Australia is a land of extremes. Australians keep track of every little drop of water. 27-29 SCA INSIDE Backyards made beautiful plus consumers talk about Libresse Hipsters. 34 ECONOMY Which SCA business area is holding up best SCA Shape is a magazine from SCA primarily geared toward Share- Publisher Bodil Eriksson Managing editor Anna Selberg holders and analysts but also for journalists opinion leaders and others interested in SCA s business and development. Shape is published Editorial Anna Selberg SCA and Anna Gullers Goran Lind Appelberg Design Tone Knibestol Appelberg fourtimes peryear. The next issue is due in December2009. Address SCA Corporate Communications Box 7827 103 97 Stockholm Telephone 46 8 788 5100 Fax 46 8 678 8130 Printer Sồrmlands Grafiska AB Katrineholm Cover photo Alexander Pihl SCA Shape .

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