TAILIEUCHUNG - meetings conventions marketing plan

Objectives Build a positive image of Mississippi as a meeting and convention destination Maintain an overall coordinated effort for meeting and convention promotion with an emphasis on building the meeting and convention incentive program Acquire one major convention/meeting per year that offers prestige and substantial media coverage for Mississippi | Lawanda Turnage - FY 05 M C Marketing Page 1 1 MISSISSIPPI DEVELOPMENT AUTHORITY DIVISION OF TOURISM MEETING AND CONVENTION DEVELOPMENT MARKETING ACTION PLAN FY2005 Objectives B Build a positive image of Mississippi as a meeting and convention destination Maintain an overall coordinated effort for meeting and convention promotion with an emphasis on building the meeting and convention incentive program B Acquire one major convention meeting per year that offers prestige and substantial media coverage for Mississippi Strategy I Track and service the needs and requests of in-state and out-of-state meeting planners in search of a meeting site in Mississippi Action Plans J Continue meeting planner s resource guide to compliment meeting and convention website. J Act as a resource to meeting planners for referral to appropriate agencies and professional meeting and convention contacts J Support the Research Department s Inquiry Conversion Study on meeting and conventions follow-up on leads derived from telemarketing research Strategy II Develop a high level of awareness of Mississippi as a meeting and convention destination through participation in industry trade shows Lawanda Turnage - FY 05 M C Marketing Page 2 2 Action Plans S Attend and exhibit at Hospitality Sales and Marketing Association International Affordable Meetings Tradeshow Sept 8-9 2004 Washington . S Attend and exhibit at Meeting Professionals International Meeting Place Exposition July 25-27 2004 Denver CO utilize pre-conference direct mail attendance builder co-op booth space with industry partners S Attend and exhibit at National Coalition of Black Meeting Planners Annual Fall Tradeshow November 16-21 2004 Honolulu HI S Attend and acquire a MS booth at following states Society of Association Executives Alabama Council of Association Executives Annual Convention October 13-15 2004 Point Clear AL Georgia Society of Association Executives Annual Meeting June 1-3 2005 Savannah GA .

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