TAILIEUCHUNG - Marketing - 10 Steps To Email Marketing Success

What are you trying to accomplish with your email marketing campaign? Are you trying to drive more traffic to your web site, or are you recommending a specific product? Or are you building your brand by providing relevant news and information to your subscribers? Your marketing objectives should drive the content and creative elements of your campaign, as well as set expectations for how you will measure success. If you are recommending a specific product, success is usually measured by how many people purchased the product. If you are trying to create new sales leads, a campaign is successful when your sales. | Persona s Top 10 Internet Marketing Seres Top 10 Steps to Email Marketing Success Set Marketing Objectives Develop a Privacy Policy Collect Opt-In Names Develop a Message FROM TO Subject Lines Test Your Message Three. Two. One. Launch Unsubscribes Undeliverables Track Campaign Results Send Additional Messages Based on Campaign Results 1 Set Marketing Objectives What are you trying to accomplish with your email marketing campaign Are you trying to drive more traffic to your web site or are you recommending a specific product Or are you building your brand by providing relevant news and information to your subscribers Your marketing objectives should drive the content and creative elements of your campaign as well as set expectations for how you will measure success. If you are recommending a specific product success is usually measured by how many people purchased the product. If you are trying to create new sales leads a campaign is successful when your sales funnel is filled with new prospects. Content-based newsletters are more intan- gible but success can still be measured by focusing on the number of new subscribers. 2 Develop a Privacy Policy On the Internet customers are in control of the relationship and want to know what will happen to the information they provide to you. Even though the majority of your customers will never read your privacy policy the Internet acts as an amplifier - it s the very vocal 1 who will compare how their information is collected used and shared to your Persona Persona s Top 10 Internet Marketing Seres Top 10 Steps to Email Marketing Success published privacy policy. Say what you re going to do and do what you say - going through the process will help you establish policy and will drive decisions within your organization. And you ll show your customers you are a responsible member of the business community. 3 Collect Opt-In Names Just because you have someone s email address doesn t mean that you have permission to contact him or

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