TAILIEUCHUNG - Lecture Strategic market management: Chapter 1 - David A. Aaker

Chapter 1 - Strategic market management - An introduction and overview. This chapter presents the following content: what is a business strategy? a business strategy, strategic market management, marketing and its role in strategy. | PPT 1- Strategic Market Management By David A. Aaker Vice-Chairman, Prophet Professor Emeritus, University of California at Berkeley Strategic Market Management 7th Edition – David Aaker PPT 1- Chapter One Strategic Market Management--Introduction and Overview Strategic Market Management 7th Edition – David Aaker PPT 1- “Plans are nothing, planning is everything.” - Dwight D. Eisenhower Strategic Market Management 7th Edition – David Aaker PPT 1- “Even if you are on the right track, you’ll get run over if you just sit there.” - Will Rodgers Strategic Market Management 7th Edition – David Aaker PPT 1- “If you don’t know where you are going, you might end up somewhere else.” - Casey Stengel PPT 1- Management Tasks Strategic Analysis Innovation Multiple Business—Strategies and Issues Creating SCAs Developing Growth Platforms PPT 1- What is a Business Strategy? The Product-Market Investment Strategy – where to compete The Customer Value Proposition Assets and .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Internal analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure