TAILIEUCHUNG - Lecture Strategic market management: Chapter 7 - David A. Aaker

Chapter 7 - Creating advantage: Synergy and commitment vs. opportunism vs. adaptability. This chapter presents the following content: The sustainable competitive advantage, the role of synergy, strategic commitment, opportunism, and adaptability. | Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Part Two Creating, Adapting, and Implementing Strategy Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability Chapter Seven Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- The Sustainable Competitive Advantage The Way You Compete Product strategy Positioning strategy Manufacturing strategy Distribution strategy, etc. Basis of Competition Assets and competencies What You Offer Value Proposition Where You Compete Product-market selection Competitor selection Figure SCA Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- SCAs versus KSFs Chapter 7 - Creating Advantage, Synergy and Strategic Philosophies PPT 7- SCA Study 248 businesses asked for SCA Average number of SCAs— Top named of 30: Quality reputation—105 Customer service—78 Name .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Sustainable competitive advantage
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Internal analysis
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure