TAILIEUCHUNG - Lecture Strategic market management: Chapter 6 - David A. Aaker

Chapter 6 - Internal analysis. This chapter presents the following content: Financial performance and profitability, performance measurement beyond profitability, strengths and weaknesses, threats and opportunities, from analysis to strategy, case challenges for part i, trends in retailing, the energy bar industry, transformational innovations, environmental trends that matter. | Chapter 6 - Internal Analysis PPT 6- Internal Analysis Chapter Six Chapter 6 - Internal Analysis PPT 6- Financial Performance – Sales and Profitability Sales and Market Share Profitability Measuring Performance: Shareholder Value Analysis Chapter 6 - Internal Analysis PPT 6- Shareholder Value Analysis Cost of equity—weighted average of cost of capital and cost of debt . Capital $1 billion (12%); Debt $3 billion (4%) then the cost of capital is 6% Each business aims at ROA to exceed cost of equity so shareholder can improve stock investment Chapter 6 - Internal Analysis PPT 6- Shareholder Value Risks ROA estimate requires knowing the cash flow of any investment and the assets employed—could encourage short term results Reducing assets employed by outsourcing could result in loss of control of business Reducing investment could affect offering Increasing debt to reduce cost of equity could be risky Chapter 6 - Internal Analysis PPT 6- Performance Measures .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Internal analysis
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure