TAILIEUCHUNG - Lecture Strategic market management: Chapter 2 - David A. Aaker

Lecture Strategic market management: Chapter 2 - External and customer analysis. This chapter presents the following content: External analysis, the scope of customer analysis, segmentation, customer motivations, unmet needs. | Chapter 2 - External and Customer Analysis PPT 2- Part One Strategic Analysis Chapter 2 - External and Customer Analysis PPT 2- External and Customer Analysis Chapter Two Chapter 2 - External and Customer Analysis PPT 2- The Role of External Analysis External Analysis Strategic Decisions Where to compete How to compete Analysis Information-need areas Scenario analysis Identification Trends/future events Threats/opportunities Strategic uncertainties Figure Chapter 2 - External and Customer Analysis PPT 2- Strategic Uncertainties Strategic Uncertainties Will a major firm enter? Will a tofu-based dessert product be accepted? Will a technology be replaced? Will the dollar strengthen against an off-shore currency? Will computer-based operations be feasible with current technology? How sensitive is the market to price? Strategic Decisions Investment in a product market Investment in a tofu-based product Investment in a technology Commitment to off-shore manufacturing .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Customer analysis
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Internal analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio
• Strategy structure