TAILIEUCHUNG - Lecture The dynamics of mass communication: Media in the digital age - Chapter 1

Chapter 1 - Communication: mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation. | Communication: Mass and Other Forms Chapter 1 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE The Communication Process Communication Settings Traditional Media Organizations The Internet And Mass Communication Models For Studying Mass Communication Modern Mass Media: Emerging Trends THE COMMUNICATION PROCESS Figure 1-1: Elements of the Communication Process Transmitting the Message Source Encoding Message Channels Receiving the Message Decoding Receiver Feedback Noise COMMUNICATION SETTINGS We will consider three different communication settings Interpersonal Communication Individual or groups Physical presence required Encoding is a one-step process Variety of channels Messages hard for receiver to terminate Little or no expense Messages generally private Messages can pinpoint specific targets Immediate feedback Machine-Assisted Interpersonal Communication (1 of 3) SOURCE -- machine -- RECEIVER Machine-Assisted .

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Communication process
• Interpersonal communication
• Digital age
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Mass media industry
• Social effects
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording