TAILIEUCHUNG - Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick

Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation. | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other Forms Chapter Outline Case Study – 24/7 Global News Coverage? The Communication Process Communication Settings Interpersonal Machine-Assisted Definition of Mass Communication Mass Communication Traditional Mass Media Organizations The Internet and Mass Communication Future of Mass Media Segmentation July 7, 2005 terrorist bombs exploded in London All major broadcast and cable networks reported the story within 25 minutes Technical communication breakdown warning of tsunami lead to the death of thousands Demonstrates fragility of modern communications 24/7 Global News Coverage? The Communication Process Figure 1-1: Elements of the Communication Process Eight Elements of the Communication Process Source Encoding Message Channel Decoding Receiver Feedback Noise Communication Settings Interpersonal Communication Machine-Assisted Interpersonal Communication Mass Communication Auto fade-in because slide performs a presentation outlining function Communication Settings Interpersonal Communication Individual or groups Physical presence required Encoding is a one-step process Variety of channels Messages hard for receiver to terminate Communication Settings Interpersonal Communication (cont) Little or no expense Messages generally private Message can pinpoint specific targets Immediate feedback Communication Settings SOURCE -- machine -- RECEIVER Machine-Assisted Interpersonal Communication Communication Settings Machine-Assisted Communication Source and receiver May be individuals or groups May be a machine such as ATM Feedback Immediate or delayed May be impossible Messages Customizability varies Private or public Inexpensive to send Communication Settings Machine-Assisted Communication Encoding can be simple to complex Source: thoughts words or symbols Machines: encode message for transmission .

• PR - Truyền thông
• The digital age
• Mass communication
• Dynamics of mass communication
• Truyền thông đại chúng
• Communication process
• Interpersonal communication
• Digital age
• Media in the digital age
• Mass media
• Books in the digital age
• Book industry
• Radiography in the digital age
• Computer basics
• Creating the digital image
• Digital image preprocessing
• Digital imaging
• Applying radiographic technique
• Functional analysis
• Functions of mass communication
• Social impact of writing
• Cultural impact
• Newspaper industry
• Newspaper ownership
• Producing the magazine
• Magazine industry
• Radio industry
• Producing radio programs
• Sound recording
• Record industry
• Producing records
• Motion pictures
• Film industry
• Broadcast television
• Broadcast television industry
• Internet TV
• Internet television
• World wide web
• Evolving internet
• News gathering
• Wire services
• Public relations
• Public relations program
• Consumer advertising industry
• Producing advertising
• Regulating broadcasting
• Regulating cable TV
• Personal ethics
• Performance Codes
• Social effects
• Mass communication effects