TAILIEUCHUNG - Lecture The dynamics of mass communication: Media in the digital age - Chapter 6

Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry. | Books Chapter 6 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Books in the Digital Age Defining Features of Books Organization of the Book Industry Ownership in the Book Industry Producing the Book Economics Feedback HISTORY Early books were hand-written and lavishly decorated, often by monks Gutenberg printed his first book in about 1455. King Henry VIII saw the political potential and required printers to have government approval Colonial America Early printers were often their own writers and publishers Religious and sentimental themes dominated Political pamphlets became popular around the time of the Revolution The Penny Press Era Changing print technology and increased literacy Public education, penny papers, increase in libraries Uncle Tom’s Cabin The Paperback Boom Civil War soldiers “Dime novels” Pirated editions of European best sellers The Early 20th Century Move toward commercialization Media conglomerates .

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Books in the digital age
• Book industry
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Communication process
• Mass media industry
• Social effects
• Interpersonal communication
• Digital age
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording