TAILIEUCHUNG - Lecture Business and administrative communication (11/e): Chapter 4 - Kitty O. Locker, Donna S. Kienzler

Chapter 4 - Navigating the business communication environment. After studying this chapter, you will know: Why ethics is so important in business communication, how corporate culture impacts business environments, why interpersonal communication is important, how to use your time more efficiently, what the trends in business communication are. | Chapter 4 Navigating the Business Communication Environment Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 4 Learning Objectives LO 4-1 Why ethics is so important in business communication LO 4-2 How corporate culture impacts business environments LO 4-3 Why interpersonal communication is important LO 4-4 How to use your time more efficiently LO 4-5 What the trends in business communication are Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Business Environment Shaped by Ethics Corporate Culture Interpersonal Communication Time Management Trends Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Ethics Daily communication decisions involve ethics Language, graphics, and document design can all be ethical or manipulative Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Corporate Culture Vary widely among organizations (even those

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures