TAILIEUCHUNG - Lecture Business and administrative communication (11/e): Chapter 9 - Kitty O. Locker, Donna S. Kienzler

Chapter 9 - Sharing informative and positive messages with appropriate technology. After studying this chapter, you will know: What the purposes of informative and positive messages are, what kinds of newer communication hardware are entering offices, when and how to use common business media effectively, how to organize informative and positive messages, how to compose some of the common varieties of informative and positive messages. | Chapter 9 Sharing Informative and Positive Messages with Appropriate Technology Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Informative and Positive Messages Informative message - receiver’s reaction neutral Positive message - receiver’s reaction positive Neither message immediately asks receiver to do anything Good news! Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Primary Purposes To give information or good news to audience To have receiver view information positively Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Secondary Purposes To build good image of sender To build good image of sender’s organization To build good relationship between sender and receiver To deemphasize any negative elements To eliminate future messages on same subject Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Communication Hardware These tools .

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Sharing informative
• Positive messages
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Communicating across cultures