TAILIEUCHUNG - Lecture Business and administrative communication (11/e): Chapter 7 - Kitty O. Locker, Donna S. Kienzler

Chapter 7 - Communicating across cultures. After studying this chapter, you will know: Why global business is important, why diversity is becoming more important, how our values and beliefs affect our responses to other people, how nonverbal communication impacts cross-cultural communications, how to adapt oral communication for cross-cultural communications, how to adapt written communications for global audiences, why it is important to check cultural generalizations. | Chapter 7 Communicating across Cultures Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Culture Shapes values, priorities, and practices Modern business requires dealing with other cultures Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Successful Intercultural Communicator Aware of values, beliefs, and practices in other cultures Sensitive to differences among individuals within a culture Aware that one’s preferred values Are influenced by culture Are not always right Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Successful Intercultural Communicator, continued Willing to ask questions about preferences and behaviors. Flexible and open to change Sensitive to verbal and nonverbal behavior Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Importance of Global Business Exports are essential to businesses and the economy Many companies

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Communicating across cultures
• Intercultural communicator
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures