TAILIEUCHUNG - Lecture Business and administrative communication (11/e): Chapter 3 - Kitty O. Locker, Donna S. Kienzler

Chapter 3 - Building goodwill. In this chapter, students will be able to understand: Create you-attitude, create positive emphasis, improve tone in business communications, reduce bias in business communications. | Chapter 3 Building Goodwill Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 3 Learning Objectives LO 3-1 Create you-attitude LO 3-2 Create positive emphasis LO 3-3 Improve tone in business communications LO 3-4 Reduce bias in business communications Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Goodwill Build goodwill through You-attitude Positive emphasis Bias-free language Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- You-Attitude Looks at things from audience’s viewpoint Emphasizes what audience wants to know Respects audience’s intelligence Protects audience’s ego Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Five Ways to Create You-Attitude Talk about audience, not yourself. Refer to audience’s request or order. Don’t talk about feelings. In positive situations, use you more often than I. Use we when it includes the

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Building goodwill
• Negative situations
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures