TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (2/e): Chapter 4 - Joann Keyton

Chapter 4 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,. | Chapter 4 Introduction to Qualitative Research Effective in capturing complexity of communication phenomena Sensitive to social construction of meaning Emphasizes communication environment of interactants What is Qualitative Research? Preserves the form and content of interaction Contextually bound Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard Mutual Simultaneous Shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Inductive Analysis From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process Model for Qualitative Research Interdependent stages Not linear Cannot be planned in entirety Top circle reflects design of the project Bottom .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Quantitative communication research
• Qualitative communication research
• Inductive analysis
• Credibility in qualitative research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design