TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (2/e): Chapter 14 - Joann Keyton

Chapter 14 - Designing qualitative research. After reading this chapter, you should be able to: Identify the role of the researcher in qualitative research designs and explain the potential effects of different researcher roles on the research process. Select, and argue for, an appropriate researcher role for a specific research project. Develop a purpose statement and research question for a qualitative research project. | Chapter 14 Designing Qualitative Research Variety of methodologies Researcher is primary data collection instrument Participation and observation are integrated Focuses on specific interactants in specific communication contexts and events Researcher’s Role in Qualitative Methodologies Role of researcher is integrated within the context of individuals being observed In the research context for extended periods of time Observes the communication firsthand Forms of Participant Observation Complete participant Participant-as-observer Observer-as-participant Complete observer Identifying the Research Focus Is the research question personally interesting or compelling? Should be contextually bound Each project will result in a unique design solution Develop a purpose statement as a road map Consider researcher’s flexibility to fit in Consulting the Literature Become familiar with content literature Terminology or practices in this setting Theories that can be supported or

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Quantitative communication research
• Qualitative communication research
• Designing qualitative research
• Research objective
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design