TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers: Chapter 3 - Joann Keyton

Chapter 3 - Introduction to quantitative research. After reading this chapter, you should be able to: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research,. | Chapter 3 Introduction to Quantitative Research Based on the deductive model Quantity is the unit of analysis Amounts Frequencies Degrees Values Intensity Uses statistics for greater precision and objectivity Copyright c 2001 The McGraw Hill Companies, Inc. Model for Conceptualizing Quantitative Research Overall purpose or objective Research literature Research questions and hypotheses Selecting appropriate methods Validity and reliability of the data Copyright c 2001 The McGraw Hill Companies, Inc. Creating the Foundation for Quantitative Research Concept Abstract thinking to distinguish it from other elements Construct Theoretical definition of a concept; must be observable or measurable Variable Presented in research questions and hypotheses Operationalization Specifically how the variable is observed or measured Copyright c 2001 The McGraw Hill Companies, Inc. Research Hypotheses for Quantitative Research Educated guess or presumption based on literature States the

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Research ethics
• Planning research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design