TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (2/e): Chapter 2 - Joann Keyton

Chapter 2 - The research process: getting started. After reading this chapter, you should be able to: Explain why the research process starts with identifying the research problem, develop a preliminary question from a topic or issue, explain why a preliminary question is superior to a topic in conducting library research, evaluate preliminary questions for their completeness and clarity,. | Chapter 2 The Research Process: Getting Started Researcher as a detective Seeking answers to questions Answer exists, but is unknown to you If the answer is not known or available, conduct research to find the answer Research process depends on your abilities to search for and track down information The Research Process Model Rules and traditions to be followed Multiple paths exist Proceeds logically and steadily, yet is circular and cyclical Be aware of obstacles and pitfalls The Deductive Research Model Theory guides the investigation Gather data to assess whether theory is correct Move from known position to data The Inductive Research Model Gather and analyze data framed around research question Formulate theories based on data Move from specific data to more general explanation Identifying the Research Problem Ideas from your experiences Ideas from the media Turn broad topics into preliminary questions What do your questions assume? Rephrase for clarity .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Quantitative communication research
• Qualitative communication research
• Research process model
• Research process
• Quantitative research report
• Communication scholars
• Research questions
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design