TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 14 - Joann Keyton

Chapter 14 - Introduction to qualitative research. After reading this chapter, you should be able to: Describe qualitative research and its assumptions, identify examples of qualitative research, explain inductive analysis, explain the qualitative research model, describe issues of credibility that must be addressed in qualitative research,. | Introduction to qualitative research Chapter 14 What is qualitative research Preserves the form and content of interaction Contextually situated Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard What is qualitative research? Intersubjectivity The social accomplishment of how people co-construct and co-experience their social life and rules for doing so How do people understand and interpret communication processes? How is communication socially situated? Mutual simultaneous shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Inductive analysis From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process Model for qualitative research Interdependent stages .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Qualitative research
• Mutual simultaneous shaping
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design