TAILIEUCHUNG - Lecture Business communication design (2/e): Chapter 6 - Pamela A. Angell

Chapter 6 - Designing messages with words. The main contents of the chapter consist of the following: Can we talk? Talk about meaning, speaking of rules, what are you talking about? Must we talk? Using persuasion and building arguments. | 2/e P P T 6 Designing Messages with Words McGraw-Hill/Irwin Can We Talk? Verbal communication use of any linguistic symbols—spoken, sign, or written language—to accomplish message goals What Is a Verbal Style? Verbal style our particular choice of words, phrase or sentence arrangements, and the formality of expression we use Can We Talk? Because it uses words, sign language is verbal communication. © Jon Lee/Masterfile Can We Talk? Types of Verbal Styles Expressive and supportive Dynamic Combative Minimalist Subtextual Can We Talk? Types of Verbal Styles (continued) Descriptive Authoritative Low key Demonstrative Talk about Meaning Denotation literal or common description of a word that can be found in a dictionary Connotation personal or emotional feelings that we associate with words Speaking of Rules Speech rules Verbal rules we use during interaction 1. Grammatical rules sentence construction, the arrangement of words, syntax, and language fluidity 2. Talking and interaction .

• Quản trị kinh doanh
• Business communication design
• Business communication
• Lecture Business communication design
• Designing messages with words
• Designing messages
• Building arguments
• Business writing design
• Writing process
• Business writing style
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Creating effective messages
• Communication design
• Select channels
• Visual design
• Business of reports
• Organizing reports
• Informational reports
• Communicating intrapersonally
• Nonverbal communication
• Designing resumes
• Résumé formats
• Designing cover letters
• Employment interview
• Behavioral interviews
• Active listening
• Passive listening
• Casual listening
• Meaning in messages
• Contexts of meaning
• Vague message meanings
• Designing oral presentations
• Presentation skills
• Writing strategies
• Writing reports
• Organizational culture
• Deep organizational culture
• Observable culture
• Collaborative messages
• Interpersonal messages
• Communicating interpersonally