TAILIEUCHUNG - Lecture Business communication design - Chapter 3: Creating effective messages

The main contents of this chapter include all of the following: Communication design, map out message goals, evaluate your audience, shape message content, select channels, acquire resources, generate source credibility, eliminate design flaws, send message. | 2/e P P T 3 Creating Effective Messages McGraw-Hill/Irwin Communication Design Communication design intrapersonal process of planning for and creating meaningful messages Communication Design FIGURE Eight Steps of Communication Design Map Out Message Goals Goal outcome that you want to achieve and the reason you are communicating Primary goals outcome that you want to achieve Secondary goals help you to achieve your primary goals Map Out Message Goals Is the Goal Feasible? Feasibility practicality of your message goals What Is My Intention? Goal intention what you specifically want, need, or intend to do What Response Do I Want? Response reaction you want or expect from your receiver Map Out Message Goals TABLE Goal Intention Evaluate Your Audience Audience individual or group who receives a message Does the Size of the Audience Matter? What Is the Type of Audience? Internal business audience people employed by the same company External business audience customers or clients .

• Quản trị kinh doanh
• Business communication design
• Business communication
• Lecture Business communication design
• Creating effective messages
• Communication design
• Select channels
• Business writing design
• Writing process
• Business writing style
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Visual design
• Designing messages
• Business of reports
• Organizing reports
• Informational reports
• Communicating intrapersonally
• Nonverbal communication
• Designing resumes
• Résumé formats
• Designing cover letters
• Employment interview
• Behavioral interviews
• Active listening
• Passive listening
• Casual listening
• Meaning in messages
• Contexts of meaning
• Vague message meanings
• Designing messages with words
• Building arguments
• Designing oral presentations
• Presentation skills
• Writing strategies
• Writing reports
• Organizational culture
• Deep organizational culture
• Observable culture
• Collaborative messages
• Interpersonal messages
• Communicating interpersonally