TAILIEUCHUNG - Lecture Business communication: Developing leaders for a networked world: Chapter 5 - Peter W. Cardon

Chapter 5 - Creating effective business messages. When you finish this chapter, you should: Explain the goals of effective business messages and the process for creating them, identify the needs of your audience in the AIM planning process, develop and refine business ideas in the AIM planning process,. | Chapter Five Creating Effective Business Messages McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Explain the goals of effective business messages and the process for creating them. Identify the needs of your audience in the AIM planning process Develop and refine business ideas in the AIM planning process. Learning Objectives (cont.) What are the levels and areas of management I need to know to move up, down, and sideways? Explain and apply positive and other-oriented tone in business messages. The Process for Creating Business Messages Writing effective business messages involves a process—one that involves examining, developing, and refining business ideas in a way that provides to your audience It drives collaboration and productivity in your work relationships. The Process for Creating Business Messages Expert writers are more likely to analyze the needs of the audience, .

• Quản trị kinh doanh
• Business communication
• Networked world
• Interpersonal communication
• Business messages
• Creating business messages
• AIM planning process
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture