TAILIEUCHUNG - Add Social Media to Your Event Strategy

An event—be it a networking gathering, open house, fundraiser, or class—is by nature, a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, and LinkedIn to connect, interact, and share with their peers. Sound familiar? Given their similar natures, it makes perfect sense to use social media to help plan, promote, and build excitement for any public event you’re hosting. If the goal is to get as many people as possible interested in your event, social media is a perfect compliment for spreading the word to your core base of customers, members, donors, and beyond | Add Social Media to Your Event Strategy Tips on how to build buzz boost attendance 2012 Copyright Constant Contact Inc. 12-XXXX Constant Contact BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Knowhow Take charge. Build your business. An event be it a networking gathering open house fundraiser or class is by nature a social affair. People attend to connect interact and share with their peers. People join social media networks such as Facebook Twitter and LinkedIn to connect interact and share with their peers. Sound familiar Given their similar natures it makes perfect sense to use social media to help plan promote and build excitement for any public event you re hosting. If the goal is to get as many people as possible interested in your event social media is a perfect compliment for spreading the word to your core base of customers members donors and beyond. With EventSpot we make it easy for your organization to combine the power of social media with your event strategy to drive attendance boost engagement and generate the type of results you want from your events. Most importantly EventSpot makes you more organized better prepared and more connected with your events target audiences through social media. If you re a small business nonprofit or association you ve probably already seen social media transform the way you think about marketing your business. This guide takes a deeper look into the ways it can transform your event strategy before during and after your events. Overview In this guide you ll get an overview of the three social networks that have the most to offer your events Facebook Twitter and LinkedIn. We ll tackle each of these networks from the perspective of an event organizer and will focus on how each can be used throughout all stages of your event. Most importantly we will look at the ways EventSpot makes it easier for your organization to rethink social media and the ways it can be used for your next event. Contents Overview 1 Pick the right .

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