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THE USE OF RELATIONSHIP MARKETING TECHNIQUES IN HIGHER EDUCATION: A CASE STUDY Finally, it may be that the sorts of policies that I call school effectiveness, those not dependent on the peer group, are relatively unimportant determinants of student outcomes (or that they do not vary substantially across schools), and thus that effectiveness sorting and differences in average effectiveness across markets are not observable in the pattern of average SAT scores. | INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus some thesis and dissertation copies are in typewriter face while others may be from any type of computer printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print colored or poor quality illustrations and photographs print bleedthrough substandard margins and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages these will be noted. Also if unauthorized copyright material had to be removed a note will indicate the deletion. Oversize materials . maps drawings charts are reproduced by sectioning the original beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6 X 9 black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. ProQuest Information and Learning 300 North Zeeb Road Ann Arbor Ml 48106-1346 USA 800-521-0600 UMI THE USE OF RELATIONSHIP MARKETING TECHNIQUES IN HIGHER EDUCATION A CASE STUDY by Judy Mary Campbell . Otterbein College 1984 . Chapman University 1997 A thesis submitted to the University of Colorado at Denver in partial fulfillment of the requirement for the degree of Doctor of Philosophy Educational Leadership and Innovation .

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