TAILIEUCHUNG - 2006 FACT PACK 4TH ANNUAL GUIDE TO ADVERTISING MARKETING

A spot for Fox TV’s American Idol on Wednesdays at primetime commands the most dollars per :30 ($518,466), but how much more is that than a spot for runner-up CSI:Crime Scene Investigation on CBS-TV the following night? And what about that growth in a Super Bowl :30 spot since the $42,000 average cost paid per :30 at Super Bowl I in 1967? Omnicom Group may be the world’s biggest marketing organization but how do its agency networks stack up against their competition? How big and far-reaching are those multifaceted media goliaths? It’s all in the FactPack, whether in print form on your desk, or a click away. | A SUPPLEMENT TO Advertising 2006 fla 4th ANNUAL GUIDE TO advertising marketing Published February 27 2006 Copyright 2006 Crain Communications Inc. 2 I Advertising Age I FactPack FactPack I Advertising Age I 3 FACT PACK 2006 TOP LINE DATA ON THE ADVERTISING AND MEDIA INDUSTRIES GENERAL MOTORS CORP is the top marketer by ad spending in the . but who ranks first on a global basis A spot for Fox TV s American Idol on Wednesdays at primetime commands the most dollars per 30 518 466 but how much more is that than a spot for runner-up CSI Crime Scene Investigation on CBS-TV the following night And what about that growth in a Super Bowl 30 spot since the 42 000 average cost paid per 30 at Super Bowl I in 1967 Omnicom Group may be the world s biggest marketing organization but how do its agency networks stack up against their competition How big and far-reaching are those multifaceted media goliaths It s all in the FactPack whether in print form on your desk or a click away on your computer or network. The FactPack is presented in three sections Advertising and Marketing section data were taken from Advertising Age s 50th annual 100 Leading National Advertisers and the publication s 200 Megabrand and Global Marketing reports. The 100 LNA report breaks out total ad spending by media for the largest . advertisers and adds an Ad Age-proprietary unmeasured number to media spending for a comprehensive . ad total. The LNA report also charts hotly contested industry categories by . market share and brand spending and lists agencies serving brands of each top 100 marketer. The Media section s primary sources are the 100 Leading Media Companies an annual ranking of the nation s media companies by net revenue and the Ad Age Magazine 300 report an annual ranking of leading consumer and trade magazines by their combined gross revenue from advertising and circulation. The Agency Report section draws its content from Ad Age s 61st annual Agency Report which ranks by revenue .

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