TAILIEUCHUNG - In-building Wireless

What’s inside counts. That statement sums up customer expectations about wireless service inside offices, homes and public places such as malls, hospitals and subway stations. Wireless service providers have a vested interest in meeting those expectations: When consumers and business users are convinced that indoor coverage is reliable and nearly ubiquitous, they’re far more likely to believe that their mobile phone can be their only phone. That belief helps wireless carriers’ bottom lines by increasing average revenue per user (ARPU) | In-building Wireless A Deployment Guide for Wireless Service Providers PLANNING GUIDE Welcome to the In-building Wireless Deployment Guide for Network Managers What s inside counts. That statement sums up customer expectations about wireless service inside offices homes and public places such as malls hospitals and subway stations. Wireless service providers have a vested interest in meeting those expectations When consumers and business users are convinced that indoor coverage is reliable and nearly ubiquitous they re far more likely to believe that their mobile phone can be their only phone. That belief helps wireless carriers bottom lines by increasing average revenue per user ARPU . Many wireless service providers are aggressively expanding their in-building coverage. In fact this trend is a major reason why the in-building market will be worth billion by 2009 according to a June 2006 report by Visiongain an independent analyst firm. The report notes The need for improved voice quality in homes offices and other buildings as well as increasing usage of mobile data networks indoors are driving this growth of cellular and wireless in-building solutions. Upwards of 70 percent of 3G data traffic originates indoors and adopting the right strategy can help operators alleviate network capacity issues while at the same time boost data ARPU and reduce churn through service differentiation. Other analyst firms are equally optimistic. For example a December 2006 ABI Research report forecasts the in-building market to grow 20 percent annually to more than billion by 2011. In-building voice and data usage have steadily increased over the past several years. In 2005 67 percent of all business users wireless data sessions and voice calls already were made indoors according to a Strategy Analytics survey. Those usage habits have become more common since then and they highlight the importance of reliable seamless indoor coverage for wireless service providers targeting

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