TAILIEUCHUNG - Design Creativity 2010 part 28

Design Creativity 2010 part 28. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | How Uncertainty Helps Sketch Interpretation in a Design Task 259 4 Sketch Interpretation and Uncertainty We discussed above how the properties of deliberate or accidental indeterminate symbols within sketches can fuel creative imaginings. This process aroused by faint or vague marks involves translation from categorical descriptions in memory to one of many potential depictions and is identified by Goldschmidt 1991 as a special kind of dialectic in design reasoning. Sketch interpretation is supported by this dialectic between depictive and descriptive data associating interactive mental imagery and sketches producing a series of visualizations with clues for the purpose of reasoning associated with something to be invented. Goldschmidt 1992 observes that visual reasoning often appears in a series of sketches produced within a very short time. She argues that excellent ideas never arise all at once rather they are structured gradually using each phase in their development as a source of feedback to inform the generation of subsequent phases. To investigate serial sketching Goldschmidt conducted four design case studies with experienced architects and concluded that visual thinking is symbolized through systematic serial sketching that transforms images of the designed entity. Each sketch offers feedback to inform the generation of subsequent representations of the pictorial properties of the concept. Scrivener and Clark 1993 conclude that this visual reasoning within sketches is a conversation with the self . From the literature on sketching presented above it seems likely that designers will have a sense of uncertainty when viewing ambiguous symbols in sketches Mackay 1957 Wu 1997 . This uncertainty would arise from the designer trying to understand how to alter the unknown event into a known event thereby generating the reward of a new invention or a final solution to a problem. It is also possible that uncertainty might stimulate an innate recognitionbased search

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