TAILIEUCHUNG - Design Creativity 2010 part 6

Design Creativity 2010 part 6. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Using Evolved Analogies to Overcome Creative Design Fixation 39 mechanisms can provide a rich source of life-based solutions to longstanding environmental problems such as those related to locomotion energy transfer temperature regulation self-repair and so on. Should the designer simply peruse these databases the way shoppers browse through a mall or readers browse through bookstores or libraries Perhaps but we speculate that there may be better ways to find remedies for design fixation ways that narrow the search for ideas to the most relevant ones that the designer may not have considered. Specifically the WordTree Method Linsey et al. 2008 Linsey et al. 2009 uses abstracted versions of design functions to focus a search for relevant analogues to design problems. Applied to rich sources of adaptive mechanisms such as patent databases and life form collections we speculate that designers could have a useful remedy for overcoming design fixation. References Choi H Smith SM 2005 Incubation and the resolution of Tip-of-the-tongue states. The Journal of General Psychology 132 4 365-376 Chrysikou EG Weisberg RW 2005 Following the wrong footsteps fixation effects of pictorial examples in a design problem-solving task. Journal of Experimental Psychology Learning Memory and Cognition 31 5 1134-1148 Diehl M Stroebe W 1987 Productivity loss in brainstorming groups Toward the solution of a riddle. Journal of Personality Social Psychology 53 497-509 Diehl M Stroebe W 1991 Productivity loss in ideagenerating groups Tracking down the blocking effect. Journal of Personality and Social Psychology 61 392403 Finke RA Ward TB Smith SM 1992 Creative Cognition Theory Research and Applications. Cambridge MA MIT Press Jansson D Smith S 1991 Design fixation. Design Studies 12 1 3-11 Kinoshita S Towgood K 2001 Effects of dividing attention on the memory-block effect. Journal of Experimental Psychology Learning Memory and Cognition 27 889-895 Kohn NW Smith SM 2009 Partly versus completely

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