TAILIEUCHUNG - Enhancing flexible marketing postponement strategy and customer related performance: the role of new technology and innovation

This paper examines the importance of incorporating new technology and innovation in supply chain management (SCM) processes in Malaysian companies. | Enhancing flexible marketing postponement strategy and customer related performance the role of new technology and innovation International Journal of Management IJM Volume 6 Issue 9 Sep 2015 pp. 67-84 Article ID IJM_06_09_008 Available online at http IJM JTypeIJM amp VType 6 amp IType 9 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ ENHANCING FLEXIBLE MARKETING POSTPONEMENT STRATEGY AND CUSTOMER RELATED PERFORMANCE THE ROLE OF NEW TECHNOLOGY AND INNOVATION Za faran Hassan Center for Post Graduate and Professional Studies Faculty of Business Management University of Technology MARA Malaysia Ramachandran GRD Institute of Management and International Business Coimbatore Tamil Nadu India ABSTRACT This paper examines the importance of incorporating new technology and innovation in supply chain management SCM processes in Malaysian companies. The study measures senior production or SCM managers perceptions regarding new technology and innovation in supply chain management processes and level of performances in their companies. The paper specifically investigates relationship between new technological and innovation in SCM Marketing postponement flexibility and customer related performance CRP and these associations were analyzed through statistical methods such as Pearson s correlation cluster analysis and Structural Equation Modelling SEM . The findings suggest that new technology and innovation in SCM processes and its adoptions have significant correlations with Marketing postponement flexibility and customer related performance. In addition the SEM result demonstrates that new technology and innovation in SCM proxies namely technology and innovation in product and process design technology and innovation in new product development and technology and innovation in production line process appear to be of primary importance and exhibit .

• Kế hoạch kinh doanh
• Supply chain management
• Technology and innovation
• Structural Equation Modelling
• Marketing postponement flexibility
• Customer related performance
• Manufacturing planning
• Control for supply chain management
• Supply chain logistics
• Management of supply chain logistics
• Supply chain logistics framework
• Warehouse replenishment systems
• Supply chain
• Lecture Supply chain management
• Chuỗi cung ứng
• Quản lý chuỗi cung ứng
• Supply chain relationship management
• Global supply chain management
• Guide to supply chain management
• Source in supply chain management
• Guide to deliver in supply chain management
• Supply chains
• Operations planning
• Strategic sourcing initiatives
• Competitive supply chain
• Supply chain processes
• Goods producing processes
• Effective operation
• Supply chain strategy
• Advances in supply chain management
• Supply chain analysis
• Advanced planning
• Essentials of supply chain management
• Supply chain operations
• Supply chain coordination
• Business strategy
• Measuring performance
• Supply chain metrics
• Supply chain opportunities
• Developing supply chain systems
• Logistics and supply chain management
• Synchronous supply chain
• Managing the global pipeline
• Managing risk in the supply chain
• Supply chain integration
• Strategic lead time management
• The synchronous supply chain
• The supply chain
• Lean supply chains
• Lean production
• Lean supply chain design