TAILIEUCHUNG - The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty. | The influence of website quality on consumer s e-loyalty through the mediating role of e-trust and e-satisfaction An evidence from online shopping in Vietnam Uncertain Supply Chain Management 8 2020 351 370 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm The influence of website quality on consumer s e-loyalty through the mediating role of e-trust and e-satisfaction An evidence from online shopping in Vietnam Ha Nam Khanh Giaoa Bui Nhat Vuonga and Tran Nhu Quana a Faculty of Air Transport Vietnam Aviation Academy Ho Chi Minh City Vietnam CHRONICLE ABSTRACT Article history The aim of the present study is to examine the influence of website quality on consumer s e- Received October 20 2019 loyalty noting the mediating role of e-trust e-satisfaction and perceived enjoyment. Besides Received in revised format this study examines the consequence of consumer s e-loyalty. Survey data collected from 594 November 10 2019 respondents aged at least 16 years and performed some online shopping through websites in Accepted November 20 2019 Available online Vietnam. Based on the theoretical framework PLS-SEM using SmartPLS software was November 20 2016 deployed to discover links between the constructs. The results showed a positive effect of Keywords website quality on e-loyalty which was mediated partially through consumer e-trust and e- Website quality satisfaction. Moreover e-loyalty had a positive association with electronic word of mouth E-trust eWOM as well. The main findings of this research provide some empirical implications for E-satisfaction Internet marketers and online retailers in Vietnam. E-vendors should understand the customers Perceived enjoyment expectations and e-loyalty regarding online shopping to attract new customers as well as to E-loyalty retain their existing customers. Electronic word of mouth 2020 by the authors license Growing Science Canada. 1. Introduction Internet has been .

• Thương mại điện tử
• Electronic word of mouth
• Consumer’s e loyalty
• E trust and e satisfaction
• Online shopping in Vietnam
• Physical security service
• Dissertation summary
• Dissertation summary Business Administration
• Determinants influencing the acceptance
• Electronic word of mouth of consumers
• Destination image
• Electronic word of mouth of domestic travelers
• Sa Dec flower village
• Analysis on the relationship
• Summary of PhD thesis
• Summary of PhD thesis in Business Administration
• Influences of Electronic word
• Real estate purchase intention
• Summary of Doctoral thesis
• Business Administration
• Buzz marketing
• Vietnamese purchase intention
• Acceptance and forwarding of electronic word of moutt
• A moderated mediation analysis
• Customers' mood on forwarding e WOM
• EWOM elements containing tie strength
• Credibility of online reviews
• Argument quality and peripheral cue
• EFA factor analysis
• Multiple linear regression analysis
• Electronic word of mouth adoption
• Digital customer experience
• Indonesian ICT company
• Brand image and supply chain
• Supply chain sustainable performance
• Information Communication and Technology
• Communication strategies
• Facebook strategies
• Tourism companies
• Content analysis
• Tourism industry
• Marketing in the Connected Age
• Online marketing
• Purchase decision
• Young consumer
• Social network
• Online advertising
• Electronic word of mouth (EWOM)
• Electronic word of mouth (e WOM)
• Online consumer reviews (OCRs)
• Online review helpfulness (ORH)
• Review rating
• Review length
• Review sentiment
• Truyền miệng trực tuyến
• Thái độ của người tiêu dùng
• Thương mại điện tử
• Chất lượng nhận xét truyền miệng trực tuyến
• Nhận xét truyền miệng