TAILIEUCHUNG - Factors affecting the credibility of online reviews on TIKI: An assessment study in Vietnam

The purpose of this study was to test the determinants affecting the credibility of online reviews. In this model, the relationships between argument quality and peripheral cue and credibility of online reviews were evaluated. | Factors affecting the credibility of online reviews on TIKI An assessment study in Vietnam International Journal of Data and Network Science 4 2020 115 126 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds Factors affecting the credibility of online reviews on TIKI An assessment study in Vietnam Van Dat Trana and Thu Kiet Cana a Faculty of Business Administration Banking University Ho Chi Minh Vietnam CHRONICLE ABSTRACT Article history The purpose of this study was to test the determinants affecting the credibility of online reviews. Received January 18 2020 In this model the relationships between argument quality and peripheral cue and credibility of Received in revised format Febru- online reviews were evaluated. The measurement model and the conceptual model depicting hy- ary 29 2020 pothesized relationships were evaluated based on responses from 460 customers using multiple Accepted February 29 2020 Available online February 29 linear regression analysis accordingly. After the data collection process was completed all data 2020 were put into SPSS 20. The process of checking and analyzing the data sequentially follows Keywords reliability test EFA factor analysis Correlation analysis and Multiple linear regression analysis. Argument quality Initially the scale was assessed by Cronbach s Alpha and EFA. Then the correlation coefficient Review consistency test was used to check the linear relationship between the independent and dependent variables. Web Reputation The results from the study indicated the accuracy completeness review quantity review con- Credibility of online reviews sistency product service rating and website reputation were accepted and all of them had positive effects on review credibility. This shows shoppers are very interested in completeness the full information as well as necessary evidence to help shoppers assess the truthfulness and accuracy of the .

• Kĩ thuật Viễn thông
• Credibility of online reviews
• Argument quality and peripheral cue
• EFA factor analysis
• Multiple linear regression analysis
• Electronic word of mouth adoption