TAILIEUCHUNG - The influence of digital customer experience and electronic word of mouth on brand image and supply chain sustainable performance

In this study, data is collected from employees of Indonesian ICT companies. Clusters were formulated, and respondents were selected randomly. | The influence of digital customer experience and electronic word of mouth on brand image and supply chain sustainable performance Uncertain Supply Chain Management 7 2019 691 702 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm The influence of digital customer experience and electronic word of mouth on brand image and supply chain sustainable performance Leonardus W Wasono Mihardjoa Sasmokob Firdaus Alamsjahb and Elidjenb a Doctor of Research in Management Program Business School Bina Nusantara University Jl. Hang Lekir I . Jakarta Pusat Indonesia b Business School Bina Nusantara University Jl. Kebon Jeruk Raya West Jakarta Indonesia CHRONICLE ABSTRACT Article history Digitalization plays a crucial role on current competitive market and it is associated with the Received March 1 2019 utilization of digital technologies to change business model and to deliver new value-producing Received in revised format April opportunities to the current business environment in an aim to move towards a digital business. 1 2019 Therefore to address new business model the purpose of this study is to explore the effect of Accepted April 4 2019 Available online digital customer experience and electronic word of mouth on sustainable performance of April 5 2019 supply chain through brand image and supply chain image. In this study data is collected from Keywords employees of Indonesian ICT companies. Clusters were formulated and respondents were Digitalization selected randomly. Three hundred and fifteen 315 responses were analysed with the help of e-commerce structural equation modelling. The results indicate that digital customer experience and Brand image electronic word of mouth played positive role on promoting brand image. Brand image had Supply chain positive role to promote supply chain image which influences positively on sustainable supply Sustainable performance chain performance. Therefore this .

• Quản trị kinh doanh
• Digital customer experience
• Indonesian ICT company
• Brand image and supply chain
• Supply chain sustainable performance
• Information Communication and Technology
• chest pain
• breathlessness
• hypoproteinaemia
• findings suggestive
• digital clubbing
• neurological tuberculosis
• Lecture Management Information Systems
• Bài giảng Hệ thống thông tin quản lý
• Management Information Systems
• Systems transforming business
• Customer experience
• Mobile digital platform
• Information and communication technology
• Knowledge and farmers
• Communication technology
• Farmers regarding information
• English reading skill
• English for Information Technology
• College of Information and Communication Technology
• Thai Nguyen University
• The selected sophomore students
• The coursebook “life elementary” used for students
• University of information and communication technology
• The university’s teaching learning context
• Inadequate pronunciation practice
• Review of selected informatics platform
• Selected informatics platform
• Validating systems for information communication technology systems
• Communication technology systems
• ICT Informatics platform
• Role of technology
• Adoption of technology
• Self Help groups
• Micro financial Institutions
• Symbolic adoption
• E krishi agri portal
• Tomato growers through
• Relationship of the personal
• Socio psychological
• Energy consumption
• Financial development
• Financial development in Africa
• Krishi vigyan kendra
• Accessibility of information
• Communication technologies
• Scientists of KVKs
• IT for Businesses
• Seminars in IT for Businesses
• Information technologies
• Economic system
• Information age
• Communication technology on business
• Impact of information technology
• Innovation on business education
• Transference of information
• Communication and business accounting
• Heart rate reading patterns
• Moment of information overload
• Online information searching
• information professional
• general features
• technology information
• Method information
• electronic tools
• Hospital classrooms
• Using information in hospital classrooms
• SAVEH project
• A needs analysis for english
• electronics and communications
• Undergraduates at college of information and communication technology
• English for Specific Purpose
• Firm’s IT capability
• Information communication technology
• E logistic firm’s performance
• Cross sectional research design
• Smart PLS 3
• ICT and Utilisation
• Kerala in context of utilisation
• Context of utilisation of information
• Marginal farmers
• Application teaching
• Global citizens
• Philosophy based
• Constructivism theory
• Educational sciences
• Authentic inquiry practices
• Inquiry Based science education
• Scientific inquiry
• Management of information and communication technology application
• Innovating teaching methods
• Lower secondary school
• General education program
• Quality of education
• Management of information and communication technology applications
• Primary schools
• New general education program 2018
• Teaching quality
• Logistics management
• Lecturte Logistics management
• Quản trị logistics
• Satellite communication
• Electronic data interchange
• Logistics theory
• Lecture Logistics theory
• Lý thuyết logistics
• way information
• Library System
• identify
• Information Systems
• Hệ thống thông tin
• Hệ thống thông tin quản lý
• Communication channels