TAILIEUCHUNG - Buying behaviour of consumers towards millet based food products in Hyderabad district of Telangana, India

Millets are not only powerhouses of nutrients; they also play the role of hedging against several insecurities (food, fodder, fiber, health etc). However the cultivation of millets has declined in recent years, which has to be revived due to its nutritional benefits and the consumers should be encouraged to include millets in their regular diet to fight malnutrition. Therefore it is necessary to understand the consumer acceptance of millet based products and also identify the attributes influencing buying behaviour of consumer towards millet products to achieve nutritional consumption of food and to fight several health complications of this generation. With this background the current study was undertaken to identify the factors influencing buying behavior of millet products among sample consumers and to assess consumer acceptance of millet products offered by different organization in the study area. To meet the objectives data was collected from 100 consumers across the Hyderabad city of Telangana. Results revealed that income of the respondents was not influencing the purchase of millet based products. Among all the channels of information dissemination on health benefits of millet products, social media has more influence as it can reach all the age groups easily. | Buying behaviour of consumers towards millet based food products in Hyderabad district of Telangana, India

• Nông nghiệp
• Buying behaviour
• Consumer acceptance
• Millet based products
• Nutritional benefits areca nut
• Vitamin B6
• Food products
• Cognitive dissonance on consumer buying behaviour
• Consumer buying behaviour
• Post purchase dissonance
• Fast Moving Consumer Goods
• Purchase of FMCG products
• Online shopping
• Factors affecting online buying behavior
• Behavior of students
• Online buying or e shopping
• Marketing in the Connected Age
• Impulse buying
• Consumer behavior
• Point of sale factors
• Impulse buying behavior
• Field of consumer behaviour
• Cosmetics & toiletries
• Price Quality Schema
• Local Retailer Shop Loyalty
• Basic Marketing
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• Marketing opportunities
• Strategic market planning
• Buying behaviour of business
• Organizational customers
• Influence of television advertisements
• Buying behaviour of college girls
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• Combination of factors
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• Level of Satisfaction
• Effect of celebrity endorsement
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• Trustworthiness and popularity of the celebrity
• Expertise of the celebrity
• Behaviour related aspects
• Impulse buying behaviour
• Development of research framework
• Chi sq test
• In store Advertising
• In depth critical analysis
• Rapidly Growing market
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• Terms of children’s apparel
• Consumer behaviour
• Lecture Consumer behaviour
• Marketing strategy
• Consumer decision process
• Consumer loyalty
• Business buying behaviour
• An introduction to consumer behaviour
• A consumer society
• Buying and evaluating
• Learning and memory
• The world and themselves
• statistics
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• purchasing
• sales
• online
• report
• buying behavior
• online shopper
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• Economic recessions and depressions
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