TAILIEUCHUNG - Impact of demographic differences and other factors on impulse buying

This study gives a view of the factors that affect various behaviour related aspects that leads to impulse buying. It also discusses about the variation in impulse buying behaviour due to demographic differences. | Impact of demographic differences and other factors on impulse buying International Journal of Management IJM Volume 8 Issue 2 March April 2017 67 Article ID IJM_08_02_007 Available online at http ijm JType IJM amp VType 8 amp IType 2 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication IMPACT OF DEMOGRAPHIC DIFFERENCES AND OTHER FACTORS ON IMPULSE BUYING Dr. Smita Harwani New Horizon College of Engineering Marahathalli Bangalore India Dr. Sneha Ravindra Kanade MVJ College of Engineering Channasandra Bangalore India ABSTRACT Impulse Buying has a prominent role to play in today s lifestyle pattern. This study gives a view of the factors that affect various behaviour related aspects that leads to impulse buying. It also discusses about the variation in impulse buying behaviour due to demographic differences. The study is focused on the consumers belonging to Bangalore city. A wide range of research in this area was referred to review the work done by various researchers which lead to the development of research framework. The statistical tools used in the research paper are average percentages standard deviation and chi sq test. Key words Impulse Buying Consumer Behaviour In- store Advertising Cite this Article Dr. Smita Harwani and Dr. Sneha Ravindra Kanade Impact of Demographic Differences and Other Factors on Impulse Buying. International Journal of Management 8 2 2017 pp. 58 67. http IJM JType IJM amp VType 8 amp IType 2 1. INTRODUCTION Impulse buying is the buying of goods without planning to do so in advance because of a sudden whim or impulse. People do buy items without thinking This means immediately picking up a pair of shoes or a new outfit without considering the financial and other ramifications of the purchase. Parboteeah 2005 stated that impulse purchasing is unplanned the result of an exposure to a stimulus and is

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