TAILIEUCHUNG - Consumer buying behaviour for children apparel: a critical review

The purpose of this paper is to review the findings and assess it. Methodology adopted is Secondary. It is concluded that in buying decision parents and children themselves plays a major role. | Consumer buying behaviour for children apparel a critical review International Journal of Management IJM Volume 7 Issue 5 July Aug 2016 199 Article ID IJM_07_05_018 Available online at http ijm JType IJM amp VType 7 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CONSUMER BUYING BEHAVIOUR FOR CHILDREN APPAREL A CRITICAL REVIEW Dr. Mehal Pandya Deputy Director Knowledge Management and Research Organisation at Dr. BAOU Ahmedabad Gujarat ABSTRACT Researcher has reviewed 29 Research papers related to the Consumer Buying Behaviour for Children s Apparel and have done in-depth critical analysis of this Research Paper. The purpose of this paper is to review the findings and assess it. Methodology adopted is Secondary. It is concluded that in buying decision parents and children themselves plays a major role. Key words Consumer Buying Behaviour Apparel Cite this Article Dr. Mehal Pandya Consumer Buying Behaviour For Children Apparel A Critical Review. International Journal of Management 7 5 2016 pp. 188 199. http IJM JType IJM amp VType 7 amp IType 5 OBJECTIVE To Identify and Analyze behaviour of customer towards purchase of children s apparel To Identify the Influencing factor in purchase of children s apparel INTRODUCTION Overview of the Children apparel Industry in India Rapidly Growing market in India is Children s apparel Market. Manufacturers are targeting children who are more interested in the new and upcoming fashion trends with fancy materials. Children s garments are available in various forms and designs. No other segment of apparel is as unorganized as children s apparel market. The market is a presentation of the good bad and the ugly. Local and unorganized players in India dominate a huge volume of children apparel. This gives an excellent opportunity for the organized players to lay a strong foundation

• Quản trị kinh doanh
• Consumer Buying Behaviour
• In depth critical analysis
• Rapidly Growing market
• Children’s apparel Market
• Terms of children’s apparel
• Cognitive dissonance on consumer buying behaviour
• Post purchase dissonance
• Fast Moving Consumer Goods
• Purchase of FMCG products
• Consumer behaviour
• Lecture Consumer behaviour
• Marketing strategy
• Consumer decision process
• Consumer loyalty
• Business buying behaviour
• Field of consumer behaviour
• Cosmetics & toiletries
• Price Quality Schema
• Local Retailer Shop Loyalty
• An introduction to consumer behaviour
• A consumer society
• Buying and evaluating
• Learning and memory
• The world and themselves
• Organisational buying
• Marketing in the Connected Age
• Impulse buying
• Consumer behavior
• Point of sale factors
• Impulse buying behavior
• Combination of factors
• Virgin edible oils
• Selected area of research
• Level of Satisfaction
• Social position and dignity
• Consumer’s buying of gold
• Economic recessions and depressions
• Cost of living increases
• Racial and cultural life of people
• Buying behaviour
• Consumer acceptance
• Millet based products
• Nutritional benefits areca nut
• Vitamin B6
• Food products
• Merchandising and pricing strategies formulated
• Consumer purchase decisions
• Survey of 366 valid data
• Partial Least Squares Structural Equating Modelling
• Global retail rankings