TAILIEUCHUNG - Ebook Consumer behaviour - A European perspective (5th edition): Part 1

(BQ) Part 1 book "Consumer behaviour - A European perspective" has contents: An introduction to consumer behaviour, a consumer society, shopping, buying and evaluating, learning and memory. | Find more at Fifth Edition CONSUMER BEHAVIOUR A European Perspective Michael R. Solomon Gary J. Bamossy Søren T. Askegaard Margaret K. Hogg Find more at CONSUMER BEHAVIOUR A European Perspective Find more at Find more at Fifth Edition CONSUMER BEHAVIOUR A European Perspective Michael Solomon Gary Bamossy Søren Askegaard Margaret K. Hogg Find more at Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: First published by Prentice Hall Europe 1999 Second edition published 2002 Third edition published 2006 Fourth edition published 2010 Fifth edition published 2013 © Prentice Hall Europe 1999 © Pearson Education 2002, 2006, 2010, 2013 The rights of Michael Solomon, Gary Bamossy, Søren Askegaard and Margaret K. Hogg to be identified as authors of this Work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Authorized adaptation from the United States edition, entitled CONSUMER BEHAVIOR, 10th Edition, by Michael Solomon, published by Pearson Education, Inc, publishing as Prentice Hall, Copyright © 2013. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or .

• Quản trị kinh doanh
• Consumer behaviour
• An introduction to consumer behaviour
• A consumer society
• Buying and evaluating
• Learning and memory
• The world and themselves
• Lecture Consumer behaviour
• Marketing strategy
• Consumer decision process
• Consumer loyalty
• Consumer outlet selection
• Consumer movement
• Business buying behaviour
• Organisational buying
• Situational influences
• Problem recognition
• Information search
• Selecting alternatives
• Communication strategies
• The strength of learning
• Theories of motivation
• Attitude components
• Australasian society
• Household structure
• Group influence
• Social class
• Cultural values
• Postpurchase processes
• Customer satisfaction
• Cognitive dissonance on consumer buying behaviour
• Consumer buying behaviour
• Post purchase dissonance
• Fast Moving Consumer Goods
• Purchase of FMCG products
• Consumer decision
• Post purchase processes
• Outlet selection
• Product purchase
• Individual decision making
• Social media
• European family structures
• Household decision making
• Cultural change processes
• Communication skills
• Marketing strategies
• Habitual decision making
• Measuring problem recognition