TAILIEUCHUNG - Influence of few variables on consumer buying behaviour

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study. | Influence of few variables on consumer buying behaviour International Journal of Management IJM Volume 7 Issue 7 November December 2016 394 Article ID IJM_07_07_043 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication INFLUENCE OF FEW VARIABLES ON CONSUMER BUYING BEHAVIOUR Dr. R. Kalpana Assistant Professor Department of Management Studies Thanthai Hans Roever College Autonomus Perambalur Tamilnadu Dr. Assistant Professor amp Head Research Centre of Management Studies Bharathidasan University College Kurumbalur Perambalur Tamilnadu ABSTRACT The field of consumer behaviour is very vast. Consumer make numerous decisions everyday sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG cosmetics amp toiletries only taken up for the study. The respondents are chosen by convenience sampling. In AMOS 20 CFA and Path Model used in this study. From the findings the researcher concluded that Prestige Sensitivity PS Price Quality Schema PQS Local Retailer Shop Loyalty LRSL Value Consciousness VC Price consciousness PC Coupon Proneness CP Sales Proneness SP are factors for buying behaviour of consumer and these factors highly influenced on consumer buying behaviour. Key words FMCG Consumer Buying Behaviour Cosmetics amp Toiletries Cite this Article Dr. R. Kalpana and Dr. Influence of Few Variables on Consumer Buying Behaviour. International Journal of Management 7 7 2016 pp. 387 394. http IJM JType IJM amp VType 7 amp IType 7 INTRODUCTION Marketing of any products depends on how consumers behave whenever they have an explicit or implicit need for any product or service. The study of consumer behaviour focuses on how individuals make decisions to spend their available resources time money effort on .

• Quản trị kinh doanh
• Field of consumer behaviour
• Cosmetics & toiletries
• Price Quality Schema
• Local Retailer Shop Loyalty
• Consumer Buying Behaviour
• Cognitive dissonance on consumer buying behaviour
• Post purchase dissonance
• Fast Moving Consumer Goods
• Purchase of FMCG products
• Consumer behaviour
• Lecture Consumer behaviour
• Marketing strategy
• Consumer decision process
• Consumer loyalty
• Business buying behaviour
• An introduction to consumer behaviour
• A consumer society
• Buying and evaluating
• Learning and memory
• The world and themselves
• Organisational buying
• Marketing in the Connected Age
• Impulse buying
• Consumer behavior
• Point of sale factors
• Impulse buying behavior
• Combination of factors
• Virgin edible oils
• Selected area of research
• Level of Satisfaction
• In depth critical analysis
• Rapidly Growing market
• Children’s apparel Market
• Terms of children’s apparel
• Social position and dignity
• Consumer’s buying of gold
• Economic recessions and depressions
• Cost of living increases
• Racial and cultural life of people
• Buying behaviour
• Consumer acceptance
• Millet based products
• Nutritional benefits areca nut
• Vitamin B6
• Food products
• Merchandising and pricing strategies formulated
• Consumer purchase decisions
• Survey of 366 valid data
• Partial Least Squares Structural Equating Modelling
• Global retail rankings