TAILIEUCHUNG - Lecture The bar and beverage book (5th Edition): Chapter 15 - Costas Katsigris, Chris Thomas

Chapter 15 - Managing your bar business. This chapter will help you: Create and use a workable business plan for a bar, determine the worth of your business, position your business favorably in relation to your competitors’ businesses, create an atmosphere and menus, attract customers through marketing activities, use pricing as a merchandising tool. | © 2011 John Wiley and Sons, Inc. All Rights Reserved CHAPTER 15 MANAGING YOUR BAR BUSINESS © 2011 John Wiley and Sons, Inc. All Rights Reserved © 2011 John Wiley and Sons, Inc. All Rights Reserved Create and use a workable business plan for a bar. Determine the worth of your business. Position your business favorably in relation to your competitors’ businesses. Create an atmosphere and menus. Attract customers through marketing activities. Use pricing as a merchandising tool. Make decisions about protecting and expanding a successful bar concept. THIS CHAPTER WILL HELP YOU CREATING A BUSINESS PLAN It should serve as your basic operating tool. It should be useful for communicating exactly who and what you are. It should be useful in obtaining financing. © 2011 John Wiley and Sons, Inc. All Rights Reserved USING THE BUSINESS PLAN Location analysis Competitor analysis SWOT analysis: SWOT is an acronym for “strengths, weaknesses, opportunities, and threats.” The first two items are .

• Ẩm thực
• The bar and beverage book
• Manage the beverage option
• Serves beverages
• The beverage industry
• Bar business
• Business plan
• Bar equipment
• Dispensing beverages
• Whiskey rebellion
• Beverage service industry
• Responsible alcohol service
• Alcohol interactions
• Alcoholic beverages
• Distilled spirits
• Wine appreciation
• Types of wine
• Wine sales
• Tasting wines
• Craft beers
• Beer market
• Liquor supplies
• Carbonated mixes
• Developing drink recipes
• Mixing methods
• Martini manhattan family characteristics
• Sour family characteristics
• Employee management
• Staff positions
• Security positions
• Internet sales
• Direct shipments
• Planning for profit
• Budgeting for profit
• Registration requirements
• Credit restrictions